Lot codes, PAO and expiry: what to check before you list beauty stock
A lot code is the one piece of information that can save a listing. Here is how to read it — and what to record when a case arrives.
Read the guidePrimeCart supplies 36 authentic beauty brands to marketplace sellers, webstores, beauty shops and salons — sealed units, dated lots and invoices written for the way online stock gets checked.
Or email the trade desk: sales@primecartonline.com

Twenty-four of the 36 brands on our register, laid out like a palette. Status updates every morning at 7 AM MT; the full list with UPCs comes with the price file.
Skincare · 12-ct cases
In stock
Dermocosmetics · 6/12-ct
In stock
Serums · 24-ct inners
In stock
Skincare · 12-ct cases
In stock
Skincare & sun · 12-ct
In stock
Micellar · 12-ct cases
Low
K-beauty · 24-ct inners
In stock
K-beauty · 12-ct
Allocated
Face & eyes · 36-ct trays
In stock
Mascara & face · 48-ct
In stock
Color & skincare · 24-ct
In stock
Lips & eyes · 72-ct displays
Low
Lips & nails · 24-ct
In stock
Face & cheek · 24-ct
In stock
Face · 12-ct
In stock
Brushes & sponges · 48-ct
In stock
Nail lacquer · 36-ct
In stock
Nail lacquer · 36-ct
In stock
Hair treatment · 24-ct
Allocated
Hair oils · 12-ct
Low
Textured hair · 12-ct
In stock
Hair & body · 12-ct
In stock
Lip care · 72-ct displays
In stock
Body care · 12-ct
In stock
Mix color, skincare, hair and nails on the same PO and hit the $1,100 free-freight line faster than you would with four suppliers.

Face, eye and lip lines that turn over every six to eight weeks — the category most online beauty stores are built on.
Dermatologist-led cleansers, moisturizers and actives with at least 12 months of dating on arrival.
Bond builders, oils and textured-hair lines for resellers and salon retail shelves.
Core shades that sell all year plus seasonal collections, in 36-count assortments.
Brushes, sponges and applicators — light, compact and cheap to ship per unit.
Body care, lip balm and travel sizes for bundles, add-ons and checkout counters.


A marketplace can ask for an invoice, a lot code or a photo of the barcode at any time. We ship so the answer is already in the box.
Units leave with the manufacturer barcode intact, so your listing matches the product on the first scan.
Your legal name and address, our address, product title, UPC and quantity on every line — reissued free if a reviewer wants a different format.
Lot code and expiry recorded per line. Skincare ships with 12+ months of dating, color with 18+ months.
FNSKU labels, poly-bagging and carton builds to Amazon rules from $0.40 per unit, tracking returned the day it ships.


About two-thirds of our 520+ accounts sell mainly online. The rest run shelves, chairs and counters — and most of them sell online too.
Invoices with your business name, our address and matching UPC lines — the paperwork marketplaces ask for when you list a brand.
FBA prep from $0.40 / unitMixed cases so you can test six shades before committing to sixty. Product images and ingredient lists available on request.
Mixed cases from 6 unitsStock allocated ahead of a scheduled live, released back if the drop underperforms — agreed in writing before the date.
Holds up to 10 daysThe drugstore and prestige-adjacent lines customers already ask for by name, at case prices a single store can carry.
First order from $425Back-bar sizes and retail units from the same account, so the shelf by the front desk matches what is used in the chair.
Back-bar liters in stockLip care, minis and gift sets in counter displays — small footprint, quick turns, easy add-on sales.
72-ct counter displaysThe SKUs our online accounts reordered most in the last 30 days. Tier prices sit in the price file — we don't publish them on an open page.
| Brand / product | Case pack | Status | Pricing |
|---|---|---|---|
CeraVeMoisturizing Cream, 16 oz | 12 | In stock | Get pricing |
The OrdinaryNiacinamide 10% + Zinc 1%, 30 ml | 24 | In stock | Get pricing |
e.l.f. CosmeticsPower Grip Primer, 24 ml | 36 | In stock | Get pricing |
Maybelline New YorkLash Sensational Sky High Mascara | 48 | In stock | Get pricing |
NYX Professional MakeupButter Gloss, assorted shades | 72 | Low | Get pricing |
OPINail Lacquer core shades, 15 ml | 36 | In stock | Get pricing |
OlaplexNo. 3 Hair Perfector, 100 ml | 24 | Allocated | Get pricing |
Real TechniquesMiracle Complexion Sponge | 48 | In stock | Get pricing |
No sales calls required. Most accounts place their first order within a week of applying.
EIN, resale certificate and where you sell. Approval takes 1–2 business days.
Day 0–2A CSV with UPC, case pack, tier price and live stock status — sort it however you buy.
Within 1 business dayEmail the file back with quantities or order through your account. Mixed brands, one invoice.
Min. $425 first orderLot codes recorded, cartons photographed, tracking sent. Confirmed by 12:30 PM MT ships today.
UPS · FedEx · LTLPrimeCart Online Corp is a Wyoming-registered wholesale distributor of beauty and personal care, with its trade office at 30 N Gould St, Ste R in Sheridan. We started as sellers ourselves, and we built the business around the problems we kept hitting: suppliers who couldn't produce a clean invoice, stock that arrived with six months of dating, and case packs that made testing a new shade too expensive.
So the rules are simple. We buy only through brand-authorized distributors. Every unit ships sealed with its original UPC. Every invoice line carries a lot code. And the price file you receive shows real stock, updated every morning — not a wish list.
Today we carry 2,300+ SKUs from 36 brands — CeraVe, e.l.f. Cosmetics, OPI, Olaplex, Maybelline New York and more — for 520+ trade accounts across the US.



Short, practical guides on buying and storing beauty stock — the questions our accounts ask most. All articles

A lot code is the one piece of information that can save a listing. Here is how to read it — and what to record when a case arrives.
Read the guide
Buying by the case lowers your unit cost. Buying the wrong case pack ties up cash for months. How to order in packs that match your sell-through.
Read the guide
Heat and light damage beauty stock long before the date runs out. A short checklist for the shelf, the garage and the prep room.
Read the guideAnything else — email sales@primecartonline.com. A person replies within one business day.
Yes. We sell to businesses only, so every account needs an EIN and a resale certificate (or your state's equivalent) on file. You can upload it on the account page; approval takes 1–2 business days.
Yes — every unit is sourced through brand-authorized distributors, arrives factory-sealed and keeps its original UPC. No gray-market imports, no repacks, no relabeled stock. Lot codes are recorded on every invoice line.
Our invoices carry your legal business name and address, our Sheridan, Wyoming address, the product title, UPC and quantity — the elements marketplaces typically review. Each platform makes its own decision, so we can't promise an approval, but we reissue invoices in the format a reviewer asks for at no charge.
Skincare and haircare ship with a minimum of 12 months to expiry, color cosmetics with at least 18 months or an unopened PAO symbol where no date applies. If a line falls under that window we list it separately as short-dated, clearly marked and priced.
First order from $425, reorders from $180. Freight is free on orders over $1,100 to the contiguous US; below that we charge the carrier rate at cost. Orders confirmed by 12:30 PM MT ship the same business day.
Yes. We apply FNSKU labels, poly-bag where required and build cartons to Amazon's dimensional rules, from $0.40 per unit. Send the shipment plan with your PO and we return tracking and carton contents the day it leaves.
Report it within 8 days of delivery with a photo of the carton and label. We credit or reship — your choice — once the claim is checked against our pack-out photos, usually within two business days.
One form, reviewed by a person. Approved accounts get tier pricing, the full register and order history.
Ask for the price file today; it lands in your inbox within one business day, with live stock status and case packs.
Trade enquiries only. We answer every email within one business day, Mon–Fri, 8 AM–5 PM MT.