PrimeCartBeauty wholesale
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B2B · beauty wholesale · Sheridan, WY

Beauty brands by the case, for stores that sell online.

PrimeCart supplies 36 authentic beauty brands to marketplace sellers, webstores, beauty shops and salons — sealed units, dated lots and invoices written for the way online stock gets checked.

Open a trade account

Or email the trade desk: sales@primecartonline.com

Eyeshadow palette with warm shimmer shades and makeup brushes on a dark surface
FIG. 01 — Color cosmeticsPCO / 2026
PO PC-10482Packing
Cases
14
Units
396
Lot codes logged
14 / 14
Ships
Today, 12:30 PM MT
  • Color cosmetics410 SKUs
  • Skincare620 SKUs
  • Haircare380 SKUs
  • Nail lacquer470 SKUs
  • Tools & brushes160 SKUs
  • Bath, body & minis260 SKUs
Brand register

The names your customers search for — in stock.

Twenty-four of the 36 brands on our register, laid out like a palette. Status updates every morning at 7 AM MT; the full list with UPCs comes with the price file.

CeraVe

Skincare · 12-ct cases

In stock

PCO-01

La Roche-Posay

Dermocosmetics · 6/12-ct

In stock

PCO-02

The Ordinary

Serums · 24-ct inners

In stock

PCO-03

Cetaphil

Skincare · 12-ct cases

In stock

PCO-04

Neutrogena

Skincare & sun · 12-ct

In stock

PCO-05

Bioderma

Micellar · 12-ct cases

Low

PCO-06

COSRX

K-beauty · 24-ct inners

In stock

PCO-07

Laneige

K-beauty · 12-ct

Allocated

PCO-08

e.l.f. Cosmetics

Face & eyes · 36-ct trays

In stock

PCO-09

Maybelline New York

Mascara & face · 48-ct

In stock

PCO-10

L'Oréal Paris

Color & skincare · 24-ct

In stock

PCO-11

NYX Professional Makeup

Lips & eyes · 72-ct displays

Low

PCO-12

Revlon

Lips & nails · 24-ct

In stock

PCO-13

Milani

Face & cheek · 24-ct

In stock

PCO-14

Physicians Formula

Face · 12-ct

In stock

PCO-15

Real Techniques

Brushes & sponges · 48-ct

In stock

PCO-16

OPI

Nail lacquer · 36-ct

In stock

PCO-17

Essie

Nail lacquer · 36-ct

In stock

PCO-18

Olaplex

Hair treatment · 24-ct

Allocated

PCO-19

Moroccanoil

Hair oils · 12-ct

Low

PCO-20

Mielle Organics

Textured hair · 12-ct

In stock

PCO-21

Dove

Hair & body · 12-ct

In stock

PCO-22

Burt's Bees

Lip care · 72-ct displays

In stock

PCO-23

Aveeno

Body care · 12-ct

In stock

PCO-24
24 of 36 brands shown · brand names are trademarks of their owners; we resell sealed goods and are not affiliated with them. In stockLowAllocated
2,300+Active SKUsAcross six categories, each with UPC and case pack on the price file.
36Brands on registerEvery one bought through a brand-authorized distributor.
520+Trade accountsMarketplace sellers, webstores, beauty shops and salons.
98.7%Order accuracyLines shipped exactly as ordered, counted across every order shipped.
What we supply

Six categories. One purchase order.

Mix color, skincare, hair and nails on the same PO and hit the $1,100 free-freight line faster than you would with four suppliers.

Rows of lipsticks in red, pink, plum and nude shades
FIG. 02 — Lip color410 SKUs
01 / 06

Color cosmetics

Face, eye and lip lines that turn over every six to eight weeks — the category most online beauty stores are built on.

  • Foundation
  • Concealer
  • Mascara
  • Palettes
  • Lip gloss
  • Primers
02 / 06

Skincare & dermocosmetics

Dermatologist-led cleansers, moisturizers and actives with at least 12 months of dating on arrival.

  • Cleansers
  • Moisturizers
  • Serums
  • SPF
  • Micellar
  • K-beauty
03 / 06

Haircare & treatments

Bond builders, oils and textured-hair lines for resellers and salon retail shelves.

  • Bond repair
  • Hair oils
  • Curl care
  • Shampoo
  • Conditioner
04 / 06

Nail lacquer & care

Core shades that sell all year plus seasonal collections, in 36-count assortments.

  • Lacquer
  • Gel color
  • Base & top
  • Treatments
  • Removers
05 / 06

Tools & brushes

Brushes, sponges and applicators — light, compact and cheap to ship per unit.

  • Brush sets
  • Sponges
  • Lash curlers
  • Tweezers
06 / 06

Bath, body & minis

Body care, lip balm and travel sizes for bundles, add-ons and checkout counters.

  • Body lotion
  • Lip balm
  • Travel sizes
  • Gift sets
Grid of nail polish bottles in many shades
FIG. 03 — Nail lacquer36-ct
Two black cosmetic tubes with gold caps on a pink background
FIG. 04 — Skin & hair care12-ct
Marketplace-ready stock

Wholesale written for the way online stock gets checked.

A marketplace can ask for an invoice, a lot code or a photo of the barcode at any time. We ship so the answer is already in the box.

Original UPCs, never over-labeled

Units leave with the manufacturer barcode intact, so your listing matches the product on the first scan.

Invoices built to be reviewed

Your legal name and address, our address, product title, UPC and quantity on every line — reissued free if a reviewer wants a different format.

Dated lots, logged

Lot code and expiry recorded per line. Skincare ships with 12+ months of dating, color with 18+ months.

FBA prep in-house

FNSKU labels, poly-bagging and carton builds to Amazon rules from $0.40 per unit, tracking returned the day it ships.

Hands sealing a cardboard parcel with tape next to a laptop
FIG. 05 — Pack-outSame day
Hands applying a shipping label to a cardboard box
FIG. 06 — LabelingFNSKU
Who we supply

Built for sellers who restock, not browsers.

About two-thirds of our 520+ accounts sell mainly online. The rest run shelves, chairs and counters — and most of them sell online too.

Bright beauty store interior with shelves of skincare and cosmetics
FIG. 07 — Retail floorBeauty store

“No minimum-order theatrics — a clear price file, real stock status and a person who answers the email.”

How we'd describe the service if we had to fit it on a shipping label.

Amazon & Walmart sellers

Invoices with your business name, our address and matching UPC lines — the paperwork marketplaces ask for when you list a brand.

FBA prep from $0.40 / unit

Shopify & DTC webstores

Mixed cases so you can test six shades before committing to sixty. Product images and ingredient lists available on request.

Mixed cases from 6 units

TikTok Shop & live sellers

Stock allocated ahead of a scheduled live, released back if the drop underperforms — agreed in writing before the date.

Holds up to 10 days

Independent beauty stores

The drugstore and prestige-adjacent lines customers already ask for by name, at case prices a single store can carry.

First order from $425

Salons & spas

Back-bar sizes and retail units from the same account, so the shelf by the front desk matches what is used in the chair.

Back-bar liters in stock

Boutiques & gift shops

Lip care, minis and gift sets in counter displays — small footprint, quick turns, easy add-on sales.

72-ct counter displays
Fast movers

This month's line sheet, top eight.

The SKUs our online accounts reordered most in the last 30 days. Tier prices sit in the price file — we don't publish them on an open page.

Sample of 2,300+ active SKUs · status as of 7 AM MT
Brand / productCategoryCase packStatusPricing
CeraVeMoisturizing Cream, 16 oz
Skincare12In stockGet pricing
The OrdinaryNiacinamide 10% + Zinc 1%, 30 ml
Skincare24In stockGet pricing
e.l.f. CosmeticsPower Grip Primer, 24 ml
Face36In stockGet pricing
Maybelline New YorkLash Sensational Sky High Mascara
Eyes48In stockGet pricing
NYX Professional MakeupButter Gloss, assorted shades
Lips72LowGet pricing
OPINail Lacquer core shades, 15 ml
Nails36In stockGet pricing
OlaplexNo. 3 Hair Perfector, 100 ml
Hair24AllocatedGet pricing
Real TechniquesMiracle Complexion Sponge
Tools48In stockGet pricing
Trade terms — the short version
12:30 PM MTConfirmed by then, ships the same business day
$425Minimum first order, mixed brands allowed
$180Minimum reorder once your account is open
$1,100Free freight above this, contiguous US
8 daysTo report damage or shortage after delivery
How it works

From application to tracking number in four steps.

No sales calls required. Most accounts place their first order within a week of applying.

01

Apply for an account

EIN, resale certificate and where you sell. Approval takes 1–2 business days.

Day 0–2
02

Get the price file

A CSV with UPC, case pack, tier price and live stock status — sort it however you buy.

Within 1 business day
03

Send a PO

Email the file back with quantities or order through your account. Mixed brands, one invoice.

Min. $425 first order
04

We pick, log and ship

Lot codes recorded, cartons photographed, tracking sent. Confirmed by 12:30 PM MT ships today.

UPS · FedEx · LTL
About PrimeCart

A beauty supplier that thinks like an online store.

PrimeCart Online Corp is a Wyoming-registered wholesale distributor of beauty and personal care, with its trade office at 30 N Gould St, Ste R in Sheridan. We started as sellers ourselves, and we built the business around the problems we kept hitting: suppliers who couldn't produce a clean invoice, stock that arrived with six months of dating, and case packs that made testing a new shade too expensive.

So the rules are simple. We buy only through brand-authorized distributors. Every unit ships sealed with its original UPC. Every invoice line carries a lot code. And the price file you receive shows real stock, updated every morning — not a wish list.

Today we carry 2,300+ SKUs from 36 brands — CeraVe, e.l.f. Cosmetics, OPI, Olaplex, Maybelline New York and more — for 520+ trade accounts across the US.

  • RegisteredWyoming corporation
  • Trade officeSheridan, WY 82801
  • Ships toAll 50 states, APO/FPO on request
  • RepliesWithin one business day
Warehouse worker moving a pallet of boxed goods with a pallet jack
FIG. 08 — Inbound palletsReceiving
Four bottles of nail lacquer in pink, mint, lavender and red
FIG. 09 — Nail lacquerOPI
White haircare bottle next to a twist of blonde hair on marble
FIG. 10 — HaircareHair
FAQ

Questions buyers ask before the first PO.

Anything else — email sales@primecartonline.com. A person replies within one business day.

Yes. We sell to businesses only, so every account needs an EIN and a resale certificate (or your state's equivalent) on file. You can upload it on the account page; approval takes 1–2 business days.

Yes — every unit is sourced through brand-authorized distributors, arrives factory-sealed and keeps its original UPC. No gray-market imports, no repacks, no relabeled stock. Lot codes are recorded on every invoice line.

Our invoices carry your legal business name and address, our Sheridan, Wyoming address, the product title, UPC and quantity — the elements marketplaces typically review. Each platform makes its own decision, so we can't promise an approval, but we reissue invoices in the format a reviewer asks for at no charge.

Skincare and haircare ship with a minimum of 12 months to expiry, color cosmetics with at least 18 months or an unopened PAO symbol where no date applies. If a line falls under that window we list it separately as short-dated, clearly marked and priced.

First order from $425, reorders from $180. Freight is free on orders over $1,100 to the contiguous US; below that we charge the carrier rate at cost. Orders confirmed by 12:30 PM MT ship the same business day.

Yes. We apply FNSKU labels, poly-bag where required and build cartons to Amazon's dimensional rules, from $0.40 per unit. Send the shipment plan with your PO and we return tracking and carton contents the day it leaves.

Report it within 8 days of delivery with a photo of the carton and label. We credit or reship — your choice — once the claim is checked against our pack-out photos, usually within two business days.

Trade account

Open an account in ten minutes.

One form, reviewed by a person. Approved accounts get tier pricing, the full register and order history.

  1. 01Business details and EIN
  2. 02Resale certificate upload
  3. 03Review in 1–2 business days
  4. 04Price file and first PO
Ready when you are

Stock the shades your buyers already want.

Ask for the price file today; it lands in your inbox within one business day, with live stock status and case packs.

Open a trade account
Contact

Write to the trade desk.

Trade enquiries only. We answer every email within one business day, Mon–Fri, 8 AM–5 PM MT.

PrimeCart Online Corp

Trade office
30 N Gould St, Ste R
Sheridan, WY 82801
United States
Hours
Mon–Fri, 8 AM–5 PM MT
Same-day dispatch cutoff 12:30 PM MT